Breakdown of Film and Television spots advertising the "four beauty"
Recently, Anhui Satellite TV announced plans to remove the "golden 2" in the product placement, becoming the first implantation of advertising on the knife's provincial satellite TV. Issue an immediate uproar, the reporter 20 has learned that "advertising" incident is being upgraded.
Anhui TV is said to immediately move one of many TV viewers and media support. The audience is too "out" the matter, placement is the "beauty" had lots to talk about it much.
First, the tide in the present placement is the most popular. From the folklore show, and to tear tragic drama of the year "Tangshan Earthquake", and then implanted in the template ad is said to be called "defense of marriage", and finally to direct ads customized based on the television series "Silk Heart" ... ... now, is really no ads, no video. Imagine, not only to follow the trend but also have economic effects, directors do why not? Moreover, China has always been favorite trendy director, so popular these days to "advertising series" friends. Never mind how, the popular is always good, of course, never mind that pandemic flu.
Second, now that has entered the era of ugly, so what is the aesthetic needs of the masses regardless of whether O can. Hell with artistic large, sad large, as long as profitable, must give way to business value. "There is milk mother", this year, who is the God who took the money, as long as advertisers willing to put money, and consequently can be made into, possession you love to see it. Therefore, the audience can not be too rivalry, as the popular "TV advertising", then be patient and see, do not want to see the product placement, this really is not. And that "there is saliva was worth seeing," yelled the audience the more ruthless, the more people with high ratings, but also make money.
Third, you can pry into the private lives of stars. Look at other stars to open the car, what clothes to wear, what jewelry to wear, what to buy insurance, even privy to what people eat oil, are widely advertised, it is said in the "golden 2" in a certain brand of oil there than the actor more than the number of times. That meets everyone's desire to snoop, but also some of the church life, "common sense." Such as "Silk Heart", the actress love to teach you to get the "secret" is that long hair flying, and would like to take care of a such a beautiful long hair, is washed out of a certain shampoo.
Fourth, can ease the mood. Example, to prevent certain chronic diseases, emotional easily excited to see TV drama of people in accidents, just perfect for placement in the prevention and treatment prescription. Just think, if these individuals into the story because of the Taibeidaxi, it is likely to be a sudden illness, which of course is not good. So, the key to such a plot at the ads suddenly, the whole when the regulation of mood, people want to have to repeat itself look good, can be described as extremely close.
However, the final analysis, the audience tickets to the cinema or at home watching TV only purpose is to look at the story, not to see "advertising magazine." There is a saying: fleece, advertisers or investors the money ultimately comes from the majority of TV viewers, if the audience does not buy it eventually, advertisers earn money investors, and that the outcome of placement in film and television drama can only be " throw good money after bad. "
| Updated:2010.11.23 Source: Clicks:4462
